Copywriting Exercises

Daily exercises to become a better copywriter

Every copywriting legend honed in their skills with practice — why shouldn't you?

Special Offer

Auvik's Special Offer

Write a special offer for Auvik that addresses the objection "I’m concerned that Auvik’s network monitoring tools might be too complex for my team to manage" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Auvik’s Tweet

Write a tweet announcing Auvik’s feature Remote Network Troubleshooting, where IT teams can remotely diagnose and troubleshoot network issues from anywhere.

Ad

Auvik's Ad

Create an ad for Auvik targeting IT departments and network administrators to improve operational efficiency, including a headline, body copy, and call-to-action.

Email

Auvik's Welcome Email

Draft a welcome email for new Auvik users with a subject line and email contents.

Website Hero

Auvik's Website Hero Copy

Write the hero section for Auvik, complete with a headline, subheader, and call-to-action.

Special Offer

Xero's Special Offer

Write a special offer for Xero that addresses the objection "Does this integrate with any payroll tool?" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Xero’s Tweet

Write a tweet announcing Xero’s feature Bank Reconciliation, it automatically imports and categorizes transactions from linked bank accounts.

Ad

Xero's Ad

Create an ad for Xero targeting small to medium-sized businesses manage financial tasks, including a headline, body copy, and call-to-action.

Email

Xero's Welcome Email

Draft a welcome email for new Xero users with a subject line and email contents.

Website Hero

Xero's Website Hero Copy

Write the hero section for Xero, complete with a headline, subheader, and call-to-action.

Special Offer

360Learning's Special Offer

Write a special offer for 360Learning that addresses the objection "I’m unsure if my team will actually engage with the collaborative learning features" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

360Learning’s Tweet

Write a tweet announcing 360Learning’s feature Collaborative Course Creation, allowing users to collaborate in real-time to create courses, making learning a more inclusive process.

Ad

360Learning's Ad

Create an ad for 360Learning targeting businesses and organizations who like collaborative learning platforms, including a headline, body copy, and call-to-action.

Email

360Learning's Welcome Email

Draft a welcome email for new 360Learning users with a subject line and email contents.

Website Hero

360Learning's Website Hero Copy

Write the hero section for 360Learning, complete with a headline, subheader, and call-to-action.

Special Offer

Zen Planner's Special Offer

Write a special offer for Zen Planner that addresses the objection "The setup process is too time-consuming" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Zen Planner’s Tweet

Write a tweet announcing Zen Planner’s feature Performance Tracking and Reporting, a tracking tool that improves operations and growth strategies.

Ad

Zen Planner's Ad

Create an ad for Zen Planner targeting for fitness and wellness businesses looking to simplify day-to-day operations, including a headline, body copy, and call-to-action.

Email

Zen Planner's Welcome Email

Draft a welcome email for new Zen Planner users with a subject line and email contents.

Website Hero

Zen Planner's Website Hero Copy

Write the hero section for Zen Planner, complete with a headline, subheader, and call-to-action.

Special Offer

Benchling's Special Offer

Write a special offer for Benchling that addresses the objection "I’m concerned that the platform will be too specialized for my team’s needs" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Benchling’s Tweet

Write a tweet announcing Benchling’s feature Molecular Biology Tools, to enable users to design, visualize, and simulate DNA sequences, PCR experiments, etc.

Ad

Benchling's Ad

Create an ad for Benchling targeting life sciences organizations looking for data management, including a headline, body copy, and call-to-action.

Email

Benchling's Welcome Email

Draft a welcome email for new Benchling users with a subject line and email contents.

Website Hero

Benchling's Website Hero Copy

Write the hero section for Benchling, complete with a headline, subheader, and call-to-action.

Special Offer

Mindbody's Special Offer

Write a special offer for Mindbody that addresses the objection "I’m worried my clients won’t use the app to book classes and appointments" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Mindbody’s Tweet

Write a tweet announcing Mindbody’s feature Point of Sale (POS), a built-in POS system for handling in-person transactions, including retail sales.

Ad

Mindbody's Ad

Create an ad for Mindbody targeting businesses who want to streamline operations and improve client engagement, including a headline, body copy, and call-to-action.

Email

Mindbody's Welcome Email

Draft a welcome email for new Mindbody users with a subject line and email contents.

Website Hero

Mindbody's Website Hero Copy

Write the hero section for Mindbody, complete with a headline, subheader, and call-to-action.

Special Offer

AB Tasty's Special Offer

Write a special offer for AB Tasty that addresses the objection "I’m unsure if A/B testing will provide clear insights on how to improve my website’s conversion rate" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

AB Tasty’s Tweet

Write a tweet announcing AB Tasty’s feature Multivariate Testing, where you test multiple variations of page elements at once to identify the most effective combinations.

Ad

AB Tasty's Ad

Create an ad for AB Tasty targeting marketers and product teams to create better user experiences, including a headline, body copy, and call-to-action.

Email

AB Tasty's Welcome Email

Draft a welcome email for new AB Tasty users with a subject line and email contents.

Website Hero

AB Tasty's Website Hero Copy

Write the hero section for AB Tasty, complete with a headline, subheader, and call-to-action.

Special Offer

SendGrid's Special Offer

Write a special offer for SendGrid that addresses the objection "I’m worried my marketing emails will end up in spam folders instead of inboxes" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

SendGrid’s Tweet

Write a tweet announcing SendGrid’s feature Dedicated IP & IP Warming, allowing users to improve deliverability and sender reputation.

Ad

SendGrid's Ad

Create an ad for SendGrid targeting businesses who send emails at scale, including a headline, body copy, and call-to-action.

Email

SendGrid's Welcome Email

Draft a welcome email for new SendGrid users with a subject line and email contents.

Website Hero

SendGrid's Website Hero Copy

Write the hero section for SendGrid, complete with a headline, subheader, and call-to-action.

Special Offer

Intercom's Special Offer

Write a special offer for Intercom that addresses the objection "I’m unsure if automated chatbots can handle complex customer questions effectively" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Intercom’s Tweet

Write a tweet announcing Intercom’s feature Automated Messaging & Bots, which sends targeted messages for personalized interactions.

Ad

Intercom's Ad

Create an ad for Intercom targeting businesses who engage with customers through a communication platform, including a headline, body copy, and call-to-action.

Email

Intercom's Welcome Email

Draft a welcome email for new Intercom users with a subject line and email contents.

Website Hero

Intercom's Website Hero Copy

Write the hero section for Intercom, complete with a headline, subheader, and call-to-action.

Special Offer

Airtable's Special Offer

Write a special offer for Airtable that addresses the objection "Is it secure enough for sensitive data?" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Airtable’s Tweet

Write a tweet announcing Airtable’s feature Templates & Integrations, pre-built templates for common use cases and integrations with useful tools.

Ad

Airtable's Ad

Create an ad for Airtable targeting users that need automate workflows and project management, including a headline, body copy, and call-to-action.

Email

Airtable's Welcome Email

Draft a welcome email for new Airtable users with a subject line and email contents.

Website Hero

Airtable's Website Hero Copy

Write the hero section for Airtable, complete with a headline, subheader, and call-to-action.

Special Offer

Wix's Special Offer

Write a special offer for Wix that addresses the objection "I’m worried my website won’t look professional if I design it myself" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Wix’s Tweet

Write a tweet announcing Wix’s feature Wix ADI (Artificial Design Intelligence), that automatically builds a site based on user preferences.

Ad

Wix's Ad

Create an ad for Wix targeting website builders to create websites without coding, including a headline, body copy, and call-to-action.

Email

Wix's Welcome Email

Draft a welcome email for new Wix users with a subject line and email contents.

Website Hero

Wix's Website Hero Copy

Write the hero section for Wix, complete with a headline, subheader, and call-to-action.

Special Offer

Calendly's Special Offer

Write a special offer for Calendly that addresses the objection "Can I control who I share my calendar with?" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Calendly’s Tweet

Write a tweet announcing Calendly’s feature Calendar Integrations, syncing with Google Calendar, Outlook, iCloud, and other scheduling tools.

Ad

Calendly's Ad

Create an ad for Calendly targeting individuals and businesses who want to streamline appointment booking, including a headline, body copy, and call-to-action.

Email

Calendly's Welcome Email

Draft a welcome email for new Calendly users with a subject line and email contents.

Website Hero

Calendly's Website Hero Copy

Write the hero section for Calendly, complete with a headline, subheader, and call-to-action.

Special Offer

Zello's Special Offer

Write a special offer for Zello that addresses the objection "I’m not sure if Zello will work reliably in areas with poor cell service" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Zello’s Tweet

Write a tweet announcing Zello’s feature Push-to-Talk (PTT) Communication, a walkie-talkie-style interface.

Ad

Zello's Ad

Create an ad for Zello targeting teams that need instant communication, including a headline, body copy, and call-to-action.

Email

Zello's Welcome Email

Draft a welcome email for new Zello users with a subject line and email contents.

Website Hero

Zello's Website Hero Copy

Write the hero section for Zello, complete with a headline, subheader, and call-to-action.

Special Offer

Zoom's Special Offer

Write a special offer for Zoom that addresses the objection "I’m concerned that clients or team members will struggle to join meetings without technical issues" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Zoom’s Tweet

Write a tweet announcing Zoom’s feature of Cloud Recording & Transcription.

Ad

Zoom's Ad

Create an ad for Zoom targeting individuals who video conference and use communication platforms, including a headline, body copy, and call-to-action.

Email

Zoom's Welcome Email

Draft a welcome email for new Zoom users with a subject line and email contents.

Website Hero

Zoom's Website Hero Copy

Write the hero section for Zoom, complete with a headline, subheader, and call-to-action.

Special Offer

Expensify's Special Offer

Write a special offer for Expensify that addresses the objection "I don’t want to deal with receipt scanning errors" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Expensify’s Tweet

Write a tweet announcing Expensify’s feature of SmartScan to reduce manual data entry and speed up expense reporting.

Ad

Expensify's Ad

Create an ad for Expensify targeting individuals with frequent expense recording, including a headline, body copy, and call-to-action.

Email

Expensify's Welcome Email

Draft a welcome email for new Expensify users with a subject line and email contents.

Website Hero

Expensify's Website Hero Copy

Write the hero section for Expensify, complete with a headline, subheader, and call-to-action.

Special Offer

Bill's Special Offer

Write a special offer for Bill that addresses the objection "I’m worried my vendors won’t switch to receiving digital payments" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Bill's Tweet

Write a tweet announcing Bill’s feature of Cloud-Based Platform, to access the software from anywhere.

Ad

Bill's Ad

Create an ad for Bill targeting businesses that need to manage financial workflows, including a headline, body copy, and call-to-action.

Email

Bill's Welcome Email

Draft a welcome email for new Bill users with a subject line and email contents.

Website Hero

Bill's Website Hero Copy

Write the hero section for Bill, complete with a headline, subheader, and call-to-action.

Special Offer

SurveyMonkey's Special Offer

Write a special offer for SurveyMonkey that addresses the objection "I’m not sure I’ll get enough responses to make the survey results useful" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

SurveyMonkey Tweet

Write a tweet announcing SurveyMonkey’s feature of Survey Distribution, that offers different channels to collect data.

Ad

SurveyMonkey's Ad

Create an ad for SurveyMonkey targeting users who have personal projects to gather feedback, including a headline, body copy, and call-to-action.

Email

SurveyMonkey's Welcome Email

Draft a welcome email for new SurveyMonkey users with a subject line and email contents.

Website Hero

SurveyMonkey's Website Hero Copy

Write the hero section for SurveyMonkey, complete with a headline, subheader, and call-to-action.

Special Offer

Gusto's Special Offer

Write a special offer for Gusto that addresses the objection "Can it support contractors the same way as full time employees?" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Gusto's Tweet

Write a tweet announcing Gusto’s feature of Payroll Processing, that offers automation for filing payrolls to companies’ employees.

Ad

Gusto's Ad

Create an ad for Gusto targeting businesses and organizations payroll solutions, including a headline, body copy, and call-to-action.

Email

Gusto's Welcome Email

Draft a welcome email for new Gusto users with a subject line and email contents.

Website Hero

Gusto's Website Hero Section Copy

Write the hero section for Gusto, complete with a headline, subheader, and call-to-action.

Special Offer

Gong's Special Offer

Write a special offer for Gong that addresses the objection "I’m skeptical about the accuracy of Gong’s AI-powered transcription" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Gong's Tweet

Write a tweet announcing Gong’s feature of Deal Intelligence, that offers health scoring, risk detection, opportunity detection, and next-step recommendations.

Ad

Gong's Ad

Create an ad for Gong targeting sales teams and organizations looking to optimize their sales processes, including a headline, body copy, and call-to-action.

Email

Gong's Welcome Email

Draft a welcome email for new Gong users with a subject line and email contents.

Website Hero

Gong's Website Hero Copy

Write the hero section for Gong, complete with a headline, subheader, and call-to-action.

Special Offer

Atlassian's Special Offer

Write a special offer for Atlassian that addresses the objection "I’m worried learning a new tool will be too time consuming" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Atlassian’s Tweet

Write a tweet announcing Atlassian’s feature of Atlassian Marketplace, that offers thousands of add-ons and integrations for tools.

Ad

Atlassian's Ad

Create an ad for Atlassian targeting teams that need collaborative tools, including a headline, body copy, and call-to-action.

Email

Atlassian's Welcome Email

Draft a welcome email for new Atlassian users with a subject line and email contents.

Website Hero

Atlassian's Website Hero Copy

Write the hero section for Atlassian, complete with a headline, subheader, and call-to-action.

Special Offer

HubSpot's Special Offer

Write a special offer for HubSpot that addresses the objection "Can HubSpot securely keep my users data?" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

HubSpot's Tweet

Write a tweet announcing HubSpot’s feature of HubSpot Academy, training courses and certifications on HubSpot’s platform usage.

Ad

HubSpot's Ad

Create an ad for HubSpot targeting businesses focused on growing from automation, CRM and marketing tools, including a headline, body copy, and call-to-action.

Email

HubSpot's Welcome Email

Draft a welcome email for new HubSpot users with a subject line and email contents.

Website Hero

HubSpot's Website Hero Copy

Write the hero section for HubSpot, complete with a headline, subheader, and call-to-action.

Special Offer

Ramp's Special Offer

Write a special offer for Ramp that addresses the objection "Traditional financial operations work just fine" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Ramp's Tweet

Write a tweet announcing Ramp’s feature of their Automated Expense Tracking.

Ad

Ramp's Ad

Create an ad for Ramp targeting organizations that want to improve their financial operations, including a headline, body copy, and call-to-action.

Email

Ramp's Welcome Email

Draft a welcome email for new Ramp users with a subject line and email contents.

Website Hero

Ramp's Website Hero Copy

Write the hero section for Ramp, complete with a headline, subheader, and call-to-action.

Special Offer

Monday's Special Offer

Write a special offer for Monday that addresses the objection "Spreadsheets work just fine for project management" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Monday's Tweet

Write a tweet announcing Monday’s Dev feature for software development.

Ad

Monday's Ad

Create an ad for Monday targeting individuals seeking a platform that meets their workflow needs, including a headline, body copy, and call-to-action.

Email

Monday's Welcome Email

Draft a welcome email for new Monday users with a subject line and email contents.

Website Hero

Monday's Website Hero Copy

Write the hero section for Monday.com, complete with a headline, subheader, and call-to-action.

Special Offer

DocuSign's Special Offer

Write a special offer for DocuSign that addresses the objection "Physical paperwork works just fine to get signatures" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

DocuSign's Tweet

Write a tweet announcing DocuSign’s feature of templates, such as contracts and agreements.

Ad

DocuSign's Ad

Create an ad for DocuSign targeting individuals, businesses, and organizations that need legally-binding digital signature solutions, including a headline, body copy, and call-to-action.

Email

DocuSign's Welcome Email

Draft a welcome email for new DocuSign users with a subject line and email contents.

Website Hero

DocuSign's Website Hero Copy

Write the hero section for DocuSign, complete with a headline, subheader, and call-to-action.

Special Offer

Slack's Special Offer

Write a special offer for Slack that addresses the objection "Email works just fine for daily collaboration" including a headline, body copy, call-to-action, and details of a promotion.

Twitter

Slack's Tweet

Write a tweet announcing Slack’s AI Integration, and how it benefits its users.

Email

Slack's Welcome Email

Draft a welcome email for new Slack users with a subject line and email contents.

Website Hero

Slack's Website Hero Copy

Write the hero section for Slack, complete with a headline, subheader, and call-to-action.

Email

Calm's Welcome Email

Draft a welcome email for new Calm's users with a subject line and email contents.

Website Hero

Pink's Window Cleaning Website Hero Copy

Write the hero section for Pink’s Window Cleaning

Email

Pink's Window Cleaning Welcome Email

Draft a welcome email for new Pink’s Window Cleaning customers with a subject line and email contents.

Website Hero

Calm's Website Hero Copy

Write the hero section for Calm, complete with a headline, subheader, and call-to-action.

Website Hero

Shopify's Website Hero Copy

Write the hero section for Shopify, complete with a headline, subheader, and call-to-action.

Email

Shopify's Welcome Email

Draft a welcome email for new Shopify's users with a subject line and email contents.

Website Hero

Starlink's Website Hero Copy

Write the hero section for Starlink, complete with a headline, subheader, and call-to-action.

Email

Starlink's Welcome Email

Draft a welcome email for new Starlink's customers with a subject line and email contents.

Website Hero

Native Deodorant's Website Hero Copy

Write the hero section for Native Deodorant, complete with a headline, subheader, and call-to-action.

Email

Native Deodorant's Welcome Email

Draft a welcome email for new Native Deodorant's customers with a subject line and email contents.

Website Hero

Manscaped Website Hero Copy

Write the hero section for Manscaped, complete with a headline, subheader, and call-to-action.

Email

Manscaped's Welcome Email

Draft a welcome email for new Manscaped's customers with a subject line and email contents.

Website Hero

Rover's Website Hero Copy

Write the hero section for Rover, complete with a headline, subheader, and call-to-action.

Email

Rover's Welcome Email

Draft a welcome email for new Rover's users with a subject line and email contents.

Website Hero

Liquid Death's Website Hero Copy

Write the hero section for Liquid Death, complete with a headline, subheader, and call-to-action.

Email

Liquid Death's Welcome Email

Draft a welcome email for new Liquid Death's customers with a subject line and email contents.

Website Hero

Stance Socks' Website Hero Copy

Write the hero section for Stance Socks, complete with a headline, subheader, and call-to-action.

Email

Stance Socks' Welcome Email

Draft a welcome email for new Stance Socks' customers with a subject line and email contents.

Website Hero

BetterHelp's Website Hero Copy

Write the hero section for BetterHelp, complete with a headline, subheader, and call-to-action.

Email

BetterHelp's Welcome Email

Draft a welcome email for new BetterHelp's users with a subject line and email contents.

Ad

Calm's Ad

Create an ad for Calm targeting stressed office workers who struggle with insomnia, including a headline, body copy, and call-to-action.

Twitter

Calm's Tweet

Write a tweet announcing Calm’s new feature for guided morning meditations.

Special Offer

Calm's Special Offer

Write a special offer for Calm that addresses the objection "I don't have time for meditation," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Pink’s Window Cleaning Ad

Create an ad for Pink’s Window Cleaning targeting busy urban homeowners who value cleanliness, including a headline, body copy, and call-to-action.

Twitter

Pink’s Window Cleaning Tweet

Write a tweet announcing Pink’s Window Cleaning’s new eco-friendly cleaning service.

Special Offer

Pink’s Window Cleaning Special Offer

Write a special offer for Pink’s Window Cleaning that addresses the objection "It's too expensive," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Shopify Ad

Create an ad for Shopify targeting small business owners who are looking to scale online, including a headline, body copy, and call-to-action.

Twitter

Shopify Tweet

Write a tweet announcing Shopify’s new feature for automated inventory management.

Special Offer

Shopify Special Offer

Write a special offer for Shopify that addresses the objection "It's too complicated to set up," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Starlink Ad

Create an ad for Starlink targeting rural residents who struggle with slow internet, including a headline, body copy, and call-to-action.

Twitter

Starlink Tweet

Write a tweet announcing Starlink’s new high-speed plan for remote areas.

Special Offer

Starlink Special Offer

Write a special offer for Starlink that addresses the objection "It's too expensive," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Native Deodorant Ad

Create an ad for Native Deodorant targeting health-conscious millennials, including a headline, body copy, and call-to-action.

Twitter

Native Deodorant’s Tweet

Write a tweet announcing Native Deodorant’s new aluminum-free formula.

Special Offer

Native Deodorant Special Offer

Write a special offer for Native Deodorant that addresses the objection "Natural deodorants don't work well," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Manscaped Ad

Create an ad for Manscaped targeting professional men who prioritize grooming, including a headline, body copy, and call-to-action.

Twitter

Manscaped Tweet

Write a tweet announcing Manscaped’s new waterproof trimmer.

Special Offer

Manscaped Special Offer

Write a special offer for Manscaped that addresses the objection "I'm worried about safety," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Rover Ad

Create an ad for Rover targeting busy pet owners who need reliable care, including a headline, body copy, and call-to-action.

Twitter

Rover Tweet

Write a tweet announcing Rover’s new on-demand dog walking feature.

Special Offer

Rover Special Offer

Write a special offer for Rover that addresses the objection "I don't trust strangers with my pet," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Liquid Death Ad

Create an ad for Liquid Death targeting environmentally-conscious consumers who prefer sustainable products, including a headline, body copy, and call-to-action.

Twitter

Liquid Death Tweet

Write a tweet announcing Liquid Death’s new sparkling water line.

Special Offer

Liquid Death Special Offer

Write a special offer for Liquid Death that addresses the objection "It's just water," including a headline, body copy, call-to-action, and details of a promotion.

Ad

Stance Socks Ad

Create an ad for Stance Socks targeting fashion-conscious individuals who seek unique designs, including a headline, body copy, and call-to-action.

Twitter

Stance Socks Tweet

Write a tweet announcing Stance Socks’ new limited-edition collection.

Special Offer

Stance Socks Special Offer

Write a special offer for Stance Socks that addresses the objection "Socks are just socks," including a headline, body copy, call-to-action, and details of a promotion.

Ad

BetterHelp Ad

Create an ad for BetterHelp targeting individuals seeking affordable mental health support, including a headline, body copy, and call-to-action.

Twitter

BetterHelp Tweet

Write a tweet announcing BetterHelp’s new video therapy sessions.

Special Offer

BetterHelp Special Offer

Write a special offer for BetterHelp that addresses the objection "I don't think online therapy will be effective," including a headline, body copy, call-to-action, and details of a promotion.